Project: #55SecondsToLive Microsite for 55DSL / Diesel
Agency: Brandmovers India
As part of their expansion in India, Diesel wanted to connect with their target audience in a stronger way & came to Brandmovers with the challenge. The solution was a graffiti inspired, social media towered twitter campaign that asked the question - What would you do if you had #55SecondsToLive on your own terms?
Tweets with the tag were automatically read and added onto the microsite and prizes were unlocked for different stages of progress. We handled art direction & front end working in tandem seamlessly with the Brandmovers Creative & Dev teams.
Agency: Brandmovers India
As part of their expansion in India, Diesel wanted to connect with their target audience in a stronger way & came to Brandmovers with the challenge. The solution was a graffiti inspired, social media towered twitter campaign that asked the question - What would you do if you had #55SecondsToLive on your own terms?
Tweets with the tag were automatically read and added onto the microsite and prizes were unlocked for different stages of progress. We handled art direction & front end working in tandem seamlessly with the Brandmovers Creative & Dev teams.
![](https://cdn.myportfolio.com/493851fb-9140-477f-8f41-29ecd9cb2c57/b2c17652-c62c-4b2d-951f-c3b061261e25_rw_1200.jpg?h=4b16e21b3128a6122fcaf5a7a824303e)
![](https://cdn.myportfolio.com/493851fb-9140-477f-8f41-29ecd9cb2c57/62dc1cd1-79aa-46c5-a562-3581384f4fb1_rw_1200.jpg?h=4deed16c1a8d8cf9e67bae72e018adad)
![](https://cdn.myportfolio.com/493851fb-9140-477f-8f41-29ecd9cb2c57/9c20d8dc-9cbe-4cac-a284-6f05f0b9637b_rw_1200.jpg?h=0497bbb6949c72efb558fd2312624948)
![](https://cdn.myportfolio.com/493851fb-9140-477f-8f41-29ecd9cb2c57/e310261a-6975-4743-8668-7d202a986c7d_rw_1200.jpg?h=89bc1c3e47cd3f3a3734a7aaa436956e)
![](https://cdn.myportfolio.com/493851fb-9140-477f-8f41-29ecd9cb2c57/ea2c802b-c63a-4157-adb0-7224e608634d_rw_1200.jpg?h=b07b8d03a55c2d1c9d24c3108b63aebe)