Project: #55SecondsToLive Microsite for 55DSL / Diesel
Agency: Brandmovers India

As part of their expansion in India, Diesel wanted to connect with their target audience in a stronger way & came to Brandmovers with the challenge. The solution was a graffiti inspired, social media towered twitter campaign that asked the question - What would you do if you had #55SecondsToLive on your own terms?

Tweets with the tag were automatically read and added onto the microsite and prizes were unlocked for different stages of progress. We handled art direction & front end working in tandem seamlessly with the Brandmovers Creative & Dev teams.
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