Client: Lipton Ice Tea
Agency: Brandmovers India
Brandmovers was working on a comprehensive year round campaign for Lipton Ice Tea that drew on customer interaction across various social media channels like Youtube, Facebook, Twitter, etc. As part of their campaign, a YouTube Takeover was launched which ultimately lead to a microsite specially designed for the project.
This microsite had 3 broad sections:
- 'Take a Sip' which essentially took the concept from their TVC and expanded upon it, where the visitor saw the dry, arid landscape freeze up and then get refreshed upon 'taking a sip of Lipton Ice Tea'
- 'Refreshometer' which pulled up live tweets from Twitter and displayed them in a creative fashion encouraging conversation around the brand, with regular prizes as incentive
- 'Ice Tea Faktory' which was a simple game fashioned upon old-school favourites like Bricks. Visitors competed against each other to win daily prizes of free LIT & a grand prize of an iPad.
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